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The GIANT Company Brand Refresh
Partnered with leadership and agency of record on consumer research, brand strategy development and visual expression of For Today's Table. Designed brand book and style guide, and art directed all internal and external marketing and brand impressions from 2010 - 2024.
Objective: Build on The GIANT Company's strong heritage and refresh the 100-year-old brand for today's customer.
Solution: Evolved and refreshed brand positioning, For Today's Table®, built on the idea that the world is a better place when people share more meals together. This brand launch resulted in market-share growth, increased brand loyalty, resulting in positive conversions year over year.