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GIANT Heirloom Market
Crafted brand narrative and strategy, designed unique amenities and decor elements for individual locations, as well as designed and art directed all brand story-telling and marketing elements.
Objective: Leverage The GIANT Company's heritage and brand attributes to create a small format retail store, that is adaptable and curated for each unique neighborhood in the city of Philadelphia.
Solution: GIANT Heirloom Market®, The GIANT Company's small urban format, individually developed for four unique neighborhoods in Philadelphia, PA. Each location was carefully chosen and designed to meet the specific needs of the families in the neighborhood, to ensure fresh and affordable food is just around the corner.
