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GIANT Direct
Advised on brand strategy and customer value proposition,
designed logo and visual identity, and art directed all collateral with in-house creative team and external agency.
Objective: Create a grocery pickup and delivery sub-brand for The GIANT Company that leverages and highlights their unique customer value proposition, resulting in customer adoption and conversion from competition.
Solution: GIANT Direct, The GIANT Company's e-commerce service, offering free pick-up and low-cost delivery. Designed and launched 100 in-store pick up points and fulfillment facility in 7 months, exceeding initial business goals.
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